Monitoring
Competitor tracking
Monitor how your competitors appear in AI search
Competitor tracking lets you compare your AI search visibility against specific rivals.
Adding competitors
Navigate to your property
Open the property you want to add competitors to.
Go to Competitors
Open Tracking → Competitors in the property navigation, then Add competitor.
Enter competitor details
- Domain: the competitor's website (e.g.,
competitor.com) - Name: display name for dashboards
- Aliases: alternative brand names the AI might use (e.g., if the company rebranded)
What you'll see
Once competitors are added, your visibility dashboard shows:
- Side-by-side scores: your visibility vs. each competitor
- Trend comparison: who's gaining or losing visibility over time
- Gap analysis: prompts where competitors are cited but you aren't
Discovered competitors
Heading also surfaces competitor candidates it discovers in AI responses (brands repeatedly appearing in your prompts' answers), so the tracked set stays honest about who you're actually up against.