Tags & segmentation
Slice prompts and visibility data with tags, folders, and facet filters
Tags are how you segment everything in Heading. Each prompt carries any number of tags; visibility, sources, and competitor data can all be filtered by them.
Tags and folders
Tags live in tag folders: named groups that act as filter dimensions. A folder might hold product lines, personas, or campaign themes. Tags are managed on the Prompts page, where you can create, rename, recolor, and assign them in bulk.
Branded and unbranded prompts
Every prompt is either Branded or Unbranded. This is set on the prompt itself, not as a tag, so every prompt always has one:
- Branded: prompts that name the brand ("Is Acme Corp good for enterprise?")
- Unbranded: open questions where visibility is earned ("What's the best workflow tool for enterprise?")
Heading decides it when a prompt is added: a prompt that names your brand, one of its other names or your domain is branded. If it got one wrong, open the prompt's menu on the Prompts page and switch it under Query type. Every visibility figure moves on the next load.
Unbranded visibility is the honest competitive read: AI naming you when nobody asked. That's why the dashboards open on it: the Overview, Visibility, Competitors, Sources and Perception pages show Unbranded until you choose otherwise. The Query type control on each of them switches to All or Branded, and the choice travels with the page's link. The Prompts page is where you manage the portfolio, so it opens on All, with Branded and Unbranded as filters. A saved view keeps the query type it was saved with.
The Query Type folder
Every brand has a system Query Type folder with the Informational and Transactional intent tags, assigned automatically when prompts are generated.
Facet filtering
Filters combine the way you'd expect from a faceted search:
- Within a folder: OR. Selecting two tags from one folder shows prompts matching either.
- Across folders: AND. A tag from Query Type plus a tag from Products narrows to prompts matching both.
- Query type: Branded or Unbranded narrows the same set as the tags do, alongside them.
Tags drive generation
Alongside portfolio-wide generation, each tag has a suggest more action that generates prompts specifically for that segment. That's how you deepen coverage where the portfolio is thin.
Tags replaced the older "topics" concept. If you used topics before, your groupings now live as tags with the same segmentation role and more flexibility.