Your free snapshot report
What the free tier includes and how the snapshot report works
Every property starts free with a snapshot report: a complete, point-in-time read of how the brand shows up in AI search today.
What the snapshot includes
When you add a property, Heading generates a 20-prompt starter portfolio, runs it across ChatGPT, Perplexity, and Google AI Overview, and builds the report while you watch:
- Visibility: how often the brand is mentioned and cited, by platform and by branded vs non-branded queries
- Per-prompt results: every question asked and what each platform answered
- Sources: the sites AI platforms cited alongside the brand
- Competitors: who else appears in the same answers, and where they win
- Gaps: prompts where competitors are present and the brand is absent
- Sentiment: how the brand is characterized when it appears
Point-in-time, not a series
Free data is a snapshot of a single day. The report says "As of" its snapshot date. There are no over-time charts, trends, or comparisons on a free property. Paid plans add daily tracking, which builds the time series behind all of that; the upgrade is the same data, refreshed every day.
Limits
- Up to 2 free properties per team.
- The starter snapshot monitors 20 prompts, and a free property can hold up to 50 active prompts. Paid plans monitor 50 to 250 and track them every day (see Plans).
Sharing the report
The snapshot report has a public, read-only share link that always shows the latest snapshot, which is useful for sending a first read to a stakeholder or prospect. See Share reports.
Improving the prompt portfolio (via the context interview and tag-level suggestions) sharpens what the next snapshot measures. The report is only as good as the questions it asks.