Plans
How Heading pricing works. Free snapshots, per-brand plans, and the agency add-on
Heading offers per-brand plans and pooled agency plans. Each brand is either free or on its own paid plan, and a team's paid brands roll up into one subscription with one invoice. For current prices, see the pricing page in the app. This page explains the structure.
Free: the snapshot report
Every brand starts free. A free brand gets a snapshot report: a full-depth, point-in-time read of its AI search visibility (visibility scores, per-prompt results, sources, competitors, gaps, and sentiment), built from a 20-prompt starter portfolio.
- Free data is a snapshot of a single day, not a time series. There are no over-time charts or trends on a free brand.
- A free brand can hold up to 25 active prompts, so you can build the portfolio you'd want tracked before you pay for it.
- A team can hold up to 2 free brands at a time.
- The snapshot report has a public share link you can send to anyone.
See Your free snapshot report for the full walkthrough.
Paid plans: daily tracking per brand
Upgrading a brand turns on daily tracking: every active prompt is checked every day across ChatGPT, Perplexity, and Google AI Overview, building the time series behind trends, comparisons, and the full tracking surfaces.
All paid plans track the same platforms. The difference is how many prompts a brand can monitor:
| Plan | Active prompt quota |
|---|---|
| Starter | 75 |
| Growth | 200 |
| Scale | 500 |
Each brand picks its own plan. A portfolio can mix a Scale flagship with Starter side-brands and free snapshots.
Pooled agency plans
Agency plans share a prompt allowance across client brands and include three baseline models, white-label and prospecting:
| Plan | Monthly | Annual (per month) | Pooled prompts |
|---|---|---|---|
| Agency | $500 | $400 | 500 |
| Agency Growth | $1,000 | $800 | 1,100 |
| Agency Scale | $1,875 | $1,500 | 2,200 |
Annual plans bill twelve months at once. Active prompts consume the pool; paused or deleted prompts do not. Choose an agency plan in Billing to replace individual brand subscription items with the pooled plan, with proration.
White-label and prospecting bolt-on
Brand-plan teams can add white-label and prospecting for $125 monthly or $100 per month billed annually ($1,200 yearly). Agency plans include these capabilities. It turns on white-labelling: your own domain, logo, colours, and product name on every client-facing surface. See White-label setup.
The add-on does not include monitoring. Client brands are billed with the per-brand plans above.
One subscription, one invoice
A team has one Stripe subscription. Each paid brand is a line item on it, named after the brand (and its client, for agencies), so the invoice reads as a per-client bill.
Only team owners can change billing. See Manage your subscription.